It’s been almost a year, until the Colorado Springs Convention and Visitors Bureau, which led Colorado Springs (re-) branding effort, decided on a (good)logo. There was a cost of $111,000 involved, to come up with the following logo, which was revealed in November of 2011:
Previous Logo (2011)
Unfortunately, not only the tagline, but also the logo ended up to be controversial. Some hated the tagline, some hated the logo, some -of course- both. The ‘rebranding committe’ agreed to reconsider the ‘new’ logo and in true new-millennium-social-media-crowd-sourcing style a new logo was developed and chosen within a short few months. Yesterday, Colorado Springs unveiled the new-new logo and it is definitely a step up from the old logo.
Redesigned Logo (2012)
I like the new poster – I feel it very much speaks to life in Colorado Springs and the old one made me want to pull out my 80′s clothes. How do you like the updated logo?
Find great Colorado Springs information at the Colorado Springs Visitor website.